The quality of human capital is one of the main factors influencing the location decisions of economic activity. Flows of capital and technology take place primarily through the activities of transnational corporations (TNCs). It is they who are the carriers of globalization. The crucial role of...

The main task of the modern enterprise is to build strong, sustainable relationships with clients and business partners. Currently, the final version of the company's offer is the result of cooperation across a network of companies forming one set of values for the customer. This applies not...

Innovation differentiates the company from the competition, attracts new customers and generates revenue. The struggle for customers requires constant innovation, the result of which must be the creation of new value for customers. Innovation which provides new value for customers manifests...

The use of modern technology adds a new dimension to competition in the market. There is no doubt that modern information systems have become a space for multilateral communication, searching for information, performing transactions, and even co-creating value. Companies are increasingly...

Building a competitive position requires taking a number of different actions. One of these actions may be to focus on the values offered to customers. Customer value is usually something that solves a problem for the consumer (recipient), prevents frustration, as well as prevents any sense of...

The article presents the idea of gaining a position of competitive advantage by companies operating in the knowledge-based economy and in the age of modern technology. The rate of change in companies’ environments forces organizations to react quickly to clients’ needs. In recent years,...

Consumers are increasingly paying attention to contemporary environmental and social problems, and increasingly declaring their willingness to take action to solve these problems. Their desire does not always translate into behavior in this regard. Consumers also have ever-increasing demands and...

Lack of knowledge or skills is the cause of the gap of knowledge and skills, or the asymmetry of knowledge between client and vendor (service provider). That gap may be filled to a large extent through the process of communicating specified values and benefits to the customer and/or worker. This...

Knowledge is becoming the main driver of competitive advantage of enterprises operating in today's economic reality, hence the important role of knowledge management as a business process. Companies are faced with the challenge of learning how to operate in the knowledge economy. Knowledge is...

In recent years, new business solutions have appeared based on creative ideas and the ability to use multi-channel communication with clients. Social networks are now not only a necessary complement to communication, but also a source of specific value and inspiration for new methods of...