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Challenges in the Central European postal markets : the example of the Polish Post
Czarniewski, Sławomir - In: Central European business review : CEBR 3 (2014) 4, pp. 20-29
Persistent link: https://www.econbiz.de/10010529571
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Does the package really sell? : pilotage study
Ratajczyk, Monika - In: Economic and environmental studies : a journal for … 17 (2017) 2, pp. 399-413
Packaging is a significant marketing tool. It plays a vital role in product strategy, but also remains a tool for brand communication with a consumer. Effective packaging should encourage to buy the product, but whether consumers actually pay attention to them? The article presents the results...
Persistent link: https://www.econbiz.de/10011712232
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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Product Pricing when Demand Follows a Rule of Thumb
Matzke, Christina; Wirth, Benedikt - 2009
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …
Persistent link: https://www.econbiz.de/10010270001
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Product pricing when demand follows a rule of thumb
Matzke, Christina; Wirth, Benedikt - 2009
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …. -- Bounded rationality ; social learning ; population game ; differential game ; product life cycle ; monopoly ; competition …
Persistent link: https://www.econbiz.de/10003850650
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Behavioral model of business change management in relation to building competitiveness in market economy conditions
Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503
In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...
Persistent link: https://www.econbiz.de/10012888460
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Integrated Marketing Communications in Markets with Uncertainty and Competition
Prasad, Ashutosh - 2010
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419
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Competition and Crowd-Out for Brand Keywords in Sponsored Search
Simonov, Andrey - 2017
competition on their brand search but choose not to advertise, competitors “steal” 18-42% of clicks, suggesting a strong causal …
Persistent link: https://www.econbiz.de/10012970912
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Competitive Advertising on Brand Search : Traffic Stealing and Click Quality
Simonov, Andrey - 2020
We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad allocation on Bing. Competitors are able to stealtraffic from the focal brand, and they steal an order of magnitude more clicks if the focalbrand's link is exogenously removed from...
Persistent link: https://www.econbiz.de/10012851987
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Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition
Lianos, Gerasimos - 2014
customer base increases over time. Larger market size and lower competition strength result in higher acquisition and retention …We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic … competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …
Persistent link: https://www.econbiz.de/10013044455