Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive … customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and …