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Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

In: Cogent Business & Management 7 (2020) 1, pp. 1-14

of human and spatial crowding have a negative influence on customer satisfaction leading to their impulse purchase … decision. This belief is advocated by the existence of human emotional reactions to customer satisfaction. In detail, exciting …

Persistent link: https://www.econbiz.de/10012657313

The impacts of brand experiences on customer satisfaction and electronic word of mouth

Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703

The problem addressed in this study is that the impact of the customer experience on the achievement of positive … customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and …

Persistent link: https://www.econbiz.de/10012703636

Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies

Mladenović, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022

Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...

Persistent link: https://www.econbiz.de/10013479057

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent Economics & Finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014001384

The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers

Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 395-409

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

Persistent link: https://www.econbiz.de/10014462025

The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive posi...

Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 74-86

are fundamental to effective brand positioning and customer relationship management. According to the standards and values … and expectations of each customer separately, which means that the content of the messages should be personalized to reach …

Persistent link: https://www.econbiz.de/10014465740

Retromarketing: concepts, determining factors, strategies, and scopes of application

Membiela Pollán, Matías Enrique; Ramos López, Diego; … - In: Atlantic Review of Economics (ARoEc) 5 (2022) 1

Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present". Its growth has been exponential in recent years, both in academia and in business praxis. The objective of this paper is to carry out a theoretical review on this topic, and for...

Persistent link: https://www.econbiz.de/10014468654

How Much Influencer Marketing Is Undisclosed? Evidence from Twitter

Ershov, Daniel; Yanting, He; Seiler, Stephan - 2023

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Persistent link: https://www.econbiz.de/10014469771

Analyzing browsing across websites by machine learning methods

Falke, Andreas; Hruschka, Harald - In: Journal of Business Economics 92 (2021) 5, pp. 829-852

the customer journey and browsing behavior. We evaluate several machine learning methods (latent Dirichlet allocation …

Persistent link: https://www.econbiz.de/10014501273

Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops

Baier, Daniel; Stöcker, Björn - In: Journal of Business Economics 92 (2021) 4, pp. 645-673

In order to select "best" customers for a direct marketing campaign, response models are widespread: a sample of customers receives an ad, a catalog, a sample pack, or a discount offer on a test basis. Then, their responses (e.g., website visits, conversions, or revenues) are used to build a...

Persistent link: https://www.econbiz.de/10014501307