Manager par la marque est une nouvelle approche de la marque comme vecteur d'identité de l'entreprise tant en interne qu'en externe. Pour nous le Management par la marque est plus qu'une méthode, c'est un véritable modèle de management au même titre que la création de valeur ou que la...

The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...

Internal branding has become increasingly common in nowadays management. The company’s brand is a connector between the company [the internal] and the external worlds of markets, clients and stakeholders. The company’s brand thus enables the company to achieve an increase in performance,...

Analyzing the diffusion within an organization of a new official identity discourse, we connect fragmented identification – defined in terms of opposing emotions, opposition between different levels of identification or opposition between the emotional and cognitive components – and...

A radical innovation of business model changes the way organizations create value for their customers and implement it. The interplay between internal and external factors will induce the innovation’s success or failure. This article underscores the importance of organizational identity in the...

Understanding and facilitating new hires' adjustment are critical to maximizing the effectiveness of recruitment and selection. The aim of the current study is to examine how organizational socialization tactics interact with perceived organizational support (POS) to influence socialization...

The purpose of this thesis is to study the mentoring functions exercised by apprenticeship masters in the craft industry. This issue echoes the difficulties small business leaders may have to retain new staff trained through apprenticeship in a trade suffering from a structural shortage of...

L’apprentissage : un monde morcelé L’élargissement du domaine de l’apprentissage : de la marginalisation à la promotion volontariste de l’apprentissage salarié - Apprentissage traditionnel et « nouveau territoire de l’apprentissage » : deux univers cloisonnés ? Évolution de...