Kamata, Hiromi; Misui, Yuki; Yamauchi, Hirotaka - In: Tourism Review 65 (2010) 2, pp. 28-40
Purpose – The objectives of this paper are twofold. First, to develop a framework for estimating the attractiveness of spas in Japan. Second, based on the results of the estimation, to consider how to attract more tourists. Design/methodology/approach – Attractiveness is defined by the...