In the future managers will have to take into account in their everyday decision-making processes the values promoted by corporate social responsibility. Apart from the consideration of the problems related to the market, profitability, sources of financing, etc. much attention will have to be...

In the future managers will have to take into account in their everyday decision-making processes the values promoted by corporate social responsibility. Apart from the consideration of the problems related to the market, profitability, sources of financing, etc. much attention will have to be...

This paper presents the complexity of the process of rebranding and its impact on the creation of brand image, and indirectly on stimulating the demand for the company’s offer. Rebranding does not only involve the changes in the system of visual identification, but also other image changes,...