Student, Olimpia Oancea Ph.D; Student, Victoria-Mihaela … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 6-6
Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also...