Xun, Wang; Ting, Luo - Institut for Miljø og Erhvervsøkonomi, Syddansk … - 2007
Before serving a new market, a multinational enterprise (MNE) has several entry strategies, which include foreign direct investment (FDI), joint venture (JV) and exclusive licensing (EL). Entry cost, market size of the host country, and the discount rate are the main determinants when the MNE...