Chan-Halbrendt, Catherine; Zhllima, Edvin; Sisior, Gwendalyn - In: International Food and Agribusiness Management Review 13 (2010) 3
Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive … oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry … specific consumers. The study also shows a gap between preference and reality that needs to be addressed by the stakeholders in …