Rural public goods are relatively wide concept in economics. Samuelson defined pure public good to be one that is both non-rivalries and non-excludable. Private provision of pure public good is efficient because people are able to free ride. Generally, rural public goods can be divided into two...

Given the credence nature of food quality and food safety attributes, consumers rely on abstract systems of regulation as well as quality signals such as brands to make informed choices. Motivated by the need to further investigate what influences consumer confidence in credence attributes, this...

Despite their growing economic influence, older consumers are often neglected as a target group because they are considered brand loyal and not flexible in their consumption habits. However, previous research suggests that life transitions may be associated with changes in older consumers’...

among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...

Using psychological terms such as cognitive dissonance and confirmation bias, this study reveals how individual consumers inadequately process (food safety) information, pay limited attention to signals, and make purchase decisions that are bias towards their initial choices. While it is...