This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (Omega 3 milk) and regular food (regular milk) are used as examples to...

Neoclassical economic theory models individuals as making consistent choices over time and it assumes these choices are the outcome of rational utility maximization. Recent theoretical developments in the theory of consumer decision-making have drawn evidence from other disciplines such as,...

Livestock farming is an important facet of agriculture and livelihood in South Africa. It forms the essence of rural agriculture contributing food, socio-economic stability, employment and income. After the liberalization of the agricultural sector and phasing out of past protection mechanisms...

As part of a major effort to address soil fertility decline in West Africa, a project on Balanced Nutrient Management Systems (BNMS) has since 2000 been implemented in the northern Guinea savanna (NGS) of Nigeria. The project has tested and promoted two major technology packages, including a...

Findings from behavioral and psychological studies indicate that people regularly and predictably behave in ways that contradict some standard assumptions of economic analysis. Recognizing that consumption choices are determined by factors other than prices, income, and information illuminates a...

Behavioral economists maintain that addictions such as alcoholism, smoking and over-eating represent examples of present-bias in decision making that is fundamentally irrational. In this article, we develop a model of present bias and apparently hyperbolic discounting that is fully consistent...

Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases....

Replaced with revised version of paper 07/28/11. Former title: Indirect Effects of Microfinance: A Field Experiment on Formal Savings Expansion and Informal Safety Nets of the Ultra-Poor

Facilitating healthy eating among young people, particularly among minorities who are at high risk for gaining excess weight, is at the forefront of current policy discussions and food program reviews. We investigate the effects of social interactions and relative prices on fruit and vegetable...