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This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to...
Persistent link: https://www.econbiz.de/10004989083
This study examines the Canadian Dairy Commission’s marketing of butterfat. Previous studies have concentrated on the evaluation of butterfat by using total kilograms of milk. Measuring milk as kilograms is based the assumption of fixed proportions between kilograms of milk and kilograms of...
Persistent link: https://www.econbiz.de/10004989086
This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (Omega 3 milk) and regular food (regular milk) are used as examples to...
Persistent link: https://www.econbiz.de/10004989126
Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and … visually examined and tasted pasture-fed and conventionally produced grain-fed beef, and then participated in a non … pasture-fed and grain-fed beef’s appearance and taste. Visual and taste acceptances are closely correlated to and …
Persistent link: https://www.econbiz.de/10005012648
In this study we modeled demand interrelationships of at-home nonalcoholic beverage consumption in the United States using a unique data set developed using Nielsen HomeScan panel data of household purchases of nonalcoholic beverages over the period January 1998 through December 2003. We used 72...
Persistent link: https://www.econbiz.de/10005012667
Paper to be presented for International Conference of Women in Africa and African Diaspora (WAAD) at Yaradua Conference Centre Abuja, August 3-11, 2009
Persistent link: https://www.econbiz.de/10005068293
This paper highlights a market information and linkage system (MILS) developed and tested by the Kenya Agricultural Commodity Exchange Limited (KACE) that increases the efficiency of agricultural markets to work better for smallholder farmers and other small and medium sized agro-enterprises...
Persistent link: https://www.econbiz.de/10005068361
Agriculture in Ethiopia is changing. New players, relationships, and policies are influencing the ways in which information and knowledge are used by smallholders. While this growing complexity suggests opportunities for Ethiopian smallholders, too little is known about how these opportunities...
Persistent link: https://www.econbiz.de/10005068429
This is the poster presentation. Please refer to the full paper for details.
Persistent link: https://www.econbiz.de/10005068485
Persistent link: https://www.econbiz.de/10005068505