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Purpose – This exploratory study attempts to cast some light on the state of market segmentation and the issues faced by practitioners amongst a sample of Russian subsidiaries of Western multinational enterprises (MNEs) operating in fast‐moving consumer goods markets....
Persistent link: https://www.econbiz.de/10014946290
E‐commerce in Russia is in an early phase of development. The online bookseller, Ozon, is one of the earliest and best …‐known examples of business‐to‐customer e‐commerce in Russia. In developing its business, Ozon has faced and dealt with many … resolve many challenges that are likely to be faced by other online retailers in Russia. These challenges, and Ozon …
Persistent link: https://www.econbiz.de/10014932319
‐markets (including Russia itself); their perceptions of Russian market opportunities and risks; their main sources of information and … and Russia may be best placed to succeed in the Russian market, provided that they draw fully on the resultant lessons …. Official support agencies can help UK businesses to succeed in Russia by maximising the quantity and quality of the support …
Persistent link: https://www.econbiz.de/10014902923
Purpose – Entrepreneurship and small businesses in Russia have been of academic interest for over 15 years. This paper … Russia. Findings – From the articles reviewed it appears that entrepreneurs in Russia use non‐material resources to overcome … situation for entrepreneurship and small businesses in Russia. The findings may also stimulate more in‐depth research in this …
Persistent link: https://www.econbiz.de/10014903233
Purpose – This paper studies female entrepreneurship in two post‐Soviet countries – Russia and Ukraine. Employing … on the development of female entrepreneurship in contemporary Russia and Ukraine. The findings are helpful for …
Persistent link: https://www.econbiz.de/10014903324
theory and previous research. One hundred and sixty‐five entrepreneurs from the US and 159 entrepreneurs from Russia were …. The study confirmed our expectations and indicated that entrepreneurs in the US and Russia are different with respect to …
Persistent link: https://www.econbiz.de/10014903462
different types of institutional environment in Russia and the USA. Design/methodology/approach – A survey was administered … among small innovative firms in the State of Minnesota (USA) and Novosibirsk Oblast (Russia). Mann-Whitney test for median … innovation and availability of qualified staff in Russia. Research limitations/implications – The study is limited to two regions …
Persistent link: https://www.econbiz.de/10014903944
Persistent link: https://www.econbiz.de/10014905219
Persistent link: https://www.econbiz.de/10011643566
Persistent link: https://www.econbiz.de/10015046984