The notion persists that battery technology and cost remain as barriers to commercialization of electric-drive passenger vehicles. Within the context of starting a market for plug-in hybrid electric vehicles (PHEVs), we explore two aspects of the purported problem: (1) PHEV performance goals and...

This paper explores how Plug-in Hybrid Vehicles (PHEVs) may reduce source-to-wheel Greenhouse Gas (GHG) emissions from passenger vehicles. The two primary advances are the incorporation of (1) explicit measures of consumer interest in and potential use of different types of PHEVs and (2) a model...

We use a survey to compare consumers’ stated interest in conventional gasoline (CV), hybrid (HEV), plug-in hybrid (PHEV) and pure electric vehicles (EV) of varying designs and prices. Data are from 508 households representing new vehicle buyers in San Diego County, California in 2011. The...

The notion persists that battery technology and cost remain as barriers to commercialization of electric-drive passenger vehicles. Within the context of starting a market for plug-in hybrid electric vehicles (PHEVs), we explore two aspects of the purported problem: (1) PHEV performance goals and...

Realizing a low-carbon energy future requires pervasive changes in consumer behavior. Here, we examine the role of social influence in transitioning toward new low-carbon products and practices. We review and critique five research perspectives of how social interactions affect the spread of new...

Home refueling helped address the fuel availability issue for gasoline vehicles a century ago; it may still have important implications for alternative fuel vehicles today. The positive consumer response and lessons learned about home refueling for compressed natural gas vehicles, battery...

To explore the potential energy impacts of widespread PHEV use, an innovative, three-part survey instrument collected data from 877 new vehicle buyers in California. This analysis combines all the available information from each respondent—driving, recharge potential, and PHEV design...

Will people recharge a vehicle that does not have to be recharged? This, and the degree to which plug-in hybrid electric vehicle (PHEV) designs emphasize gasoline or electricity, are central to assessing the energy and environmental effects of PHEVs. Plug-in conversions of hybrid vehicles are...