Pedrotti, Luca; Rensi, Silvia; Zaninotto, Enrico - Dipartimento di Informatica e Studi Aziendali, … - 2006
In this paper we make use of a particular technique of data analysis to empirically study the effect of joint attributes presentation in a multi-step process of choice, in which consumers first use a simple method for shortlisting, then proceed with a closer inspection of a restrict number of...