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Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
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Adding value in global B2B supply chains : strategic directions and the role of the internet as a driver of competitive advantage
Walters, Peter G.
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003650426
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13
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
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14
Value creation in international electronic markets : a conceptual framework
Samiee, Saeed
;
Walters, Peter G.
;
Yip, Leslie S. C.
- In:
Thought leadership in advancing international business …
,
(pp. 79-103)
.
2008
Persistent link: https://www.econbiz.de/10003751198
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15
A framework for export pricing decisions
Walters, Peter G.
- In:
Journal of global marketing
2
(
1989
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10001098430
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16
US-USSR joint ventures : an examination of the early entrants
Nigh, Douglas
- In:
The Columbia journal of world business : publ. …
25
(
1990
)
4
,
pp. 20-27
Persistent link: https://www.econbiz.de/10001102605
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17
Influence of firm size on export planning and performance
Samiee, Saeed
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
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18
The internationalisation of Norwegian firms : a study of the UK experience
Juul, Monika
- In:
Management international review : mir ; journal of …
27
(
1987
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10001025708
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19
International marketing in Chinese enterprises : some evidence from the PRC
Walters, Peter G.
- In:
Management international review : mir ; journal of …
35
(
1995
)
3
,
pp. 265-279
Persistent link: https://www.econbiz.de/10001185429
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MASTERCLASS
Walters, Peter
;
Lloyd, Christopher
- In:
Management today
(
1995
),
pp. 112
Persistent link: https://www.econbiz.de/10006404631
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