Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: International Marketing Review 33 (2016) 3, pp. 405-431
measures. While methods have been proposed to analyze measurement invariance in common factor models, research lacks an … measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares (PLS) path … modeling. Design/methodology/approach – A simulation study allows us to assess the suitability of the MICOM procedure to …