Showing 103,081 - 103,090 of 105,767
Purpose – The aim of the present study is to investigate the comparative effect of sports vs film celebrity with the moderating effect (if any) of the celebrity credibility and consumer personality on consumer attitudes. Design/methodology/approach – The present study uses a 3×1...
Persistent link: https://www.econbiz.de/10014674235
employees’ working in IT companies based in India. Confirmatory factor analysis was employed to analyze the proposed measurement …
Persistent link: https://www.econbiz.de/10014674291
moderators leading to six studied hypotheses. The model is empirically tested using survey data (of 483 consumers) from India …
Persistent link: https://www.econbiz.de/10014674355
performance in India. In addition, this study also tests the impact of financial constraints on this relationship. In contrast to …
Persistent link: https://www.econbiz.de/10014674358
Purpose – Through state-of-the-art insights on whistleblowing in India, the purpose of this paper is to highlight the … whistleblowing in India revealed various aspects of the national context pertinent to different stages of the phenomenon. Thematic … ethos and individual orientation. The presence of wrongdoing and the trajectory of whistleblowing in India are affected by …
Persistent link: https://www.econbiz.de/10014674380
Presents the results of an empirical investigation into American executives’ perceptions of business climates in India … study. Surveyed 110 US businessmen working in these countries. Suggests that findings show India to possess a more …
Persistent link: https://www.econbiz.de/10014674523
given to channel partners and the perceived (by managers) goal‐orientation of a firm. Results from an emerging market, India …
Persistent link: https://www.econbiz.de/10014674537
, India. Franchising in an emerging market was selected as the context because – (1) future growth is likely to come from …
Persistent link: https://www.econbiz.de/10014674552
validated, in business marketing channel. The context of this study is India, an emerging market.  …
Persistent link: https://www.econbiz.de/10014674557
mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and … low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this … favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct …
Persistent link: https://www.econbiz.de/10014674561