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A study of the extent of Westernisation in Indian magazine advertisements

Khairullah, Durriya H.Z.; Khairullah, Zahid Y. - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 2, pp. 2-16

India gained her political independence in 1947 from British rule. The new democracy chose non‐alignment, installed a … economic isolation. The political leaders believed that protectionism would make India self‐reliant and eventually improve the … multinationals, India was doing its best to keep them out (Business Asia, 2000). Although India moved towards self‐reliance, the lack …

Persistent link: https://www.econbiz.de/10014674569

Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study

Roy Chaudhuri, Himadri; Haldar, A.K. - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 4, pp. 3-14

can be an important determinant of both consumption and non‐consumption behaviours. India being highly diversified, the …

Persistent link: https://www.econbiz.de/10014674578

A review and extension of the outshopping paradigm to the Indian context

Varshney, Sanjeev; Goyal, Anita - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 4, pp. 30-62

Movement of people from one retail trade area to another in search of better options and deals has been studied across the world owing to its large impact on trade flow. Studies have been done in various rural and urban settings. However, almost all except one fails to provide a comprehensive...

Persistent link: https://www.econbiz.de/10014674580

Emerging paradigms in the Indian marketplace

Shukla, Paurav - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 249-253

Purpose – This special issue aims to present India as one of the world's most promising and fastest growing economies … specifically focused on India, the findings are applicable in the Indian market context which has a need for customized tools and … marketing strategies. Originality/value – This issue will assist practitioners, researchers and budding marketers, eyeing India …

Persistent link: https://www.econbiz.de/10014674599

Marketing paradigms and the Indian firm

Muthiah, Krishnaveni - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 254-265

changes/paradigms adopted by firms in India? What changes have the forces of challenges brought in, in the marketing …

Persistent link: https://www.econbiz.de/10014674600

An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies

Sethna, Zubin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 266-282

currently buying from organisations based in India. Investigates the perceptions surrounding challenges and/or benefits held by … respondents did not vary at all on their collective perceptions about buying from emerging economies, specifically, India. The … held by India‐based executives and their UK counterparts (high cultural distance). Research limitations …

Persistent link: https://www.econbiz.de/10014674601

Brand origin in an emerging market: perceptions of Indian consumers

Chansarkar, Bal; Kondap, N.M. - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 283-302

from west of India. Using paired t ‐test, average consumer preference of brand origin was analysed for different product … such as India. But the changing nature of the concept requires careful steering and nurturing if companies want to attach a …

Persistent link: https://www.econbiz.de/10014674602

Advertising message processing amongst urban children

Panwar, J.S.; Agnihotri, Milan - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 303-327

in India. Design/methodology/approach – Data were collected from 250 children aged between 7 and 12 years, drawn in the … sample from five major towns of the relatively affluent western state of Gujarat (India) by using the cluster sampling … what are the sources of influence is not an actively researched topic in India. The study would therefore contribute …

Persistent link: https://www.econbiz.de/10014674603

Importance of appropriate marketing strategies for sustainability of small businesses in a developing country

Sengupta, Kalyan; Chattopadhyay, Atish - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 328-341

small firms in India, a developing economy. Design/methodology/approach – A framework based on accepted definition of …

Persistent link: https://www.econbiz.de/10014674604

Relational switching costs, satisfaction and commitment

Vasudevan, Hari; Gaur, Sanjaya S.; Shinde, Rajesh Kumar - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 342-353

Purpose – This study attempts to understand the impact of relational switching costs and satisfaction on commitment as well as its impact on the satisfaction – commitment link in a supplier‐to‐manufacturer context in manufacturing. Design/methodology/approach – The data for this study...

Persistent link: https://www.econbiz.de/10014674605