Alvarez-González, Paula; Otero-Neira, Carmen - In: International Journal of Bank Marketing 38 (2019) 2, pp. 406-424
Purpose: The purpose of this paper is to explore employees’ perceptions about customers’ reactions to mergers and acquisitions (M&A). In particular, the aim is to explore how M&A in the banking sector affects the relationship between customers and the financial entity in a real-life...