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An upshot of artificial intelligence on customer engagement in banking

Amudha, R. - In: Complex AI dynamics and interactions in management, (pp. 250-272). 2024

Persistent link: https://www.econbiz.de/10014519502

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

Organizational citizenship behavior and job involvement of Indian private sector employees using visual PLS-SEM model

Vijayabanu, C.; Govindarajan, K.; Renganathan, R. - In: Management : journal of contemporary management issues 19 (2014) 2, pp. 185-196

The organizational citizenship behavior (OCB), which is explained as a discretionary behavior of employees, is inevitable in the global competitive scenario, because organizations are highly competitive and their differentiation is primarily related to people. The organizational citizenship is...

Persistent link: https://www.econbiz.de/10011455513

Eco-tourism : a boon for sustainable socio-economic development

Anbalagan, M.; Amudha, R.; Selvam, V. - In: Tourism and sustainable economic development, (pp. 96-107). 2005

Persistent link: https://www.econbiz.de/10003334863

Youth awareness on drones - A new paradigm in freight logistics

Rengarajan, V.; Alamelu, R.; Amudha, R.; Shakila Motha, … - In: Global review of business and economic research 16 (2020) 2, pp. 161-169

Persistent link: https://www.econbiz.de/10012627131

Effect of demonetisation on share prices in automobile industry

Amudha, R.; Alamelu, R.; Shakila Motha, L. Cresenta; … - In: International economics & finance journal : (IEFJ) 16 (2021) 1, pp. 47-53

Persistent link: https://www.econbiz.de/10013191823

Youth awareness on drones : a new paradigm in freight logistics

Rengarajan, V.; Alamelu, R.; Amudha, R.; Shakila Motha, … - In: International journal of business policy and economics 14 (2021) 1, pp. 69-77

Persistent link: https://www.econbiz.de/10013192005

Demonetisation upshot on the volatility and returns of banking sector stocks of national stock exchange

John, Jincy K.; Amudha, R.; Muthukamu, M. - In: International journal of monetary economics and finance 12 (2019) 5, pp. 426-444

Persistent link: https://www.econbiz.de/10012155074

Evidence of moral hazard in employee performance : an empirical analysis of contract theory

Panicker, Preetha G.; Amudha, R. - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 136-147

Persistent link: https://www.econbiz.de/10013477618

Heuristic behavioral factors : a study on investors investment decisions in capital market

Amudha, R.; Anbalagen, M. - 2011

Persistent link: https://www.econbiz.de/10009555392