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To increase the competitiveness of the European model of agriculture, an environment of innovation must be created in the field of primary agricultural production and in the subsequent processing industries. The level of innovation in the processing industry greatly influences the...
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The article examines the influence of a child on the buying behavior of parents in the Czech Republic. Previous studies claim that Czech consumers are only slightly influenced by the marketing tool of the product package when purchasing food. Whereas children are increasingly becoming...
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The world's oldest travel company Thomas Cook, the British tour operator with 19 million yearly clients, after 178 years of service, has officially announced that it would be liquidating its assets and filed for bankruptcy, despite attempts to rescue the brand. The low-cost travel firms and...
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