Mueller, Simone C.; Umberger, Wendy J. - European Association of Agricultural Economists - EAAE; … - 2010
separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality … and production-related attributes, the beef and seafood products also displayed a health endorsement: the Australian … also included in the seafood experiment. Consumer awareness of the “Pick the Tick” certification was higher than any other …