What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … significantly affect magazines' market shares. Magazines that launched a website face a significantly lower price elasticity of …

coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly … demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women … below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords …

by far the biggest market for German products. The paper estimates a structural equation for the export demand from the … systematically underestimates the export demand for data from 1999 onwards, indicating that German exports have greatly benefited …