The field survey of two natural villages found that the relationship capital plays an important role in rural public sports service benefiting from the rural elite operation mode. However, negative effect brought by the relationship capital should not be neglected, including distorting the...

This article makes an integral and comprehensive study on the process of regional brand enhancement based on agricultural industry clusters using the theories of industrial clusters and regional brands. By analyzing the key determinants in the process of regional brand enhancement based on...

By using the analysis method of game theory, this paper analyzes the phenomenon of price paradox of vegetable basket in China and its reason as follows: me price paradox of vegetable basket in China is that if the vegetable is cheap, it will harm farmers, and if the vegetable is expensive, it...

The paper assesses the ability of French wineries to prevail over the crisis of French wine in the years 2000.Corporations are distinguished from co‐operatives:Over the 2000‐2006 period in spite of sales fluctuations, French wineries did not increase their financial debtlevel substantially....

This piece of work presents three cases: Caprica, Productores de Chihuahua and LosPorcicultores, all of which have united their efforts and created enterprises as a strategythrough which the participants –small producers- generate networks to associate. This allowsthem the opportunity to...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...