We study the effects of organizational code-preserving and code-violating changes on external evaluations by third parties – an essential but under-studied strategic outcome. We define codepreserving changes as a variation in the firm’s product range that preserves the social code within...

Strategic management research highlights how routines can enhance efficiency and ultimately serve as a source of competitive advantage. However, there has been little research on the divergence from routines and how this might impact perceptions of strategic investments. Here, we explore how...

We explore how multimarket contact (MMC) explains competitors' intellectual property (IP) infringement-litigation dynamics. We build on role congruity theory to propose that the role played by each firm in shared markets generates expectations about their behavior, determining which of the...