Baumann, Chris; Winzar, Hume; Fang, Tony - In: Cross Cultural & Strategic Management 25 (2018) 2, pp. 210-230
Purpose: The purpose of this paper is threefold. First, the paper demonstrates how inter-ocular testing (looking at the data) of Schwartz values from world values study (WVS) provides a surprisingly different picture to what the authors would expect from traditional mean comparison testing...