Muralidharan, Etayankara; Bapuji, Hari; Hora, Manpreet - In: European Journal of Marketing 53 (2019) 5, pp. 916-943
Purpose: This study aims to investigate the effects of firm characteristics and crisis characteristics on remedies offered to consumers by firms in the event of a product recall crisis. Design/methodology/approach: Published data on 868 product recalls in the US toy industry from 1988 to 2011...