an agribusiness firm to use cash flow as a plant-investment criterion and then to completely discard cash flow in favor …

studieshave not modeled the retailing stage of the marketing channel to determine their relative contributionto channel price …

competitiveness of marketing and production contracts depending on the availability of alternative marketing options. A propensity …

illegal. One alternative worth considering is exporting fresh grapefruits to the EU. This marketing opportunity comes about as … the demand for the fruit in the EU could create a marketing opportunities for countries such as Jamaica. The paper … discusses the state of the Florida citrus industry with particular reference to grapefruits and the marketing prospects for …

as equilibrium of asset specificity between market partners, their reputation and relational marketing prevent …

of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …