The software industry practice of announcing new products well in advance of actual market availability has led to allegations that firms are intentionally engaging in vaporware. The possible predatory and anti-competitive implications of this behavior recently surfaced in the antitrust case...

Jain (Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36-51) examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers...

Consumers are often unable to resist the temptation of overconsuming certain products such as cookies, crackers, soft drinks, alcohol, etc. To control their consumption, some consumers buy small packages or abstain from purchasing the product altogether. Other consumers, however, still purchase...

Consumers purchase conspicuous goods to satisfy not just material needs but also social needs such as prestige. In an attempt to meet these social needs, marketing managers of conspicuous goods like cars, perfumes, and watches employ several strategies to highlight the exclusivity of their...

We conceptualize the nascent process of becoming an entrepreneur as a role identity transformation and investigate the factors that influence an individual's decision to assume an entrepreneurial identity. We collected more than 70 hours of interview data in addition to a survey of 796...

Over the past few decades, India has become one of the world’s most vibrant economies (Chari & Banalieva, 2015). While the first forty years after India’s independence in 1947 was characterized by a sluggish annual growth rate (of approximately 3%), economic reforms initiated in 1991 have...

Situations where simple and affordable testing tools are available but not accurate enough to be operationally relevant are ubiquitous. For COVID-19 detection, rapid point-of-care tests are cheap and provide results in minutes, but largely fail policymakers' accuracy requirements. We propose an...

We present the first objective evidence on how COVID-19 lockdowns affected internet browser usage in Africa, using detailed digital trace data on PC-based and mobile-based browsing patterns of 316 Kenyans who had access to a PC, covering the period before and during Kenya's first national...