Benjamin, Daniel; Choi, James; Strickland, A. - School of Management, Yale University - 2008
when an aspect of social identity is made salient. We find that when ethnic identity is salient to Asian-American subjects …, they make more patient choices. When we make race salient to black subjects, non-immigrant blacks (but not immigrant blacks …) make more risk-averse choices. Making gender identity salient causes choices to conform to gender norms the subject …