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Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.; Haley, Eric - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 7-16
Persistent link: https://www.econbiz.de/10008118199
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A Look Inside the World of Advertising-Free Publishing: A Case Study of Ms. Magazine
Cunningham, Anne; Haley, Eric - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10008120197
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The Great American Blowup: Puffery In Advertising and Selling
Preston, Ivan L.; Haley, Eric - In: Journal of advertising : official publication of the … 26 (1997) 4, pp. 64
Persistent link: https://www.econbiz.de/10008122317
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How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.; Grubbs Hoy, Mariea; Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10008123882
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The influence of advertising context on perceptions of offense
Christy, Timothy; Haley, Eric - In: Journal of marketing communications 14 (2008) 4, pp. 271-292
Persistent link: https://www.econbiz.de/10008124489
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues
LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419
Persistent link: https://www.econbiz.de/10009287979
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Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure
Lee, Taejun (David); Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10009343950