Davey, Janet; Kahiya, Eldrede; Krisjanous, Jayne; … - In: Journal of Services Marketing 35 (2021) 7, pp. 861-877
Purpose: While service inclusion principles raise the awareness of scholars to service that improves holistic well-being, little research explicitly investigates the spiritual dimensions of service inclusion. This study, therefore, aims to explore faith-based service inclusion in sub-Saharan...