Knowledge is a long-term process which consists in acquiring information throughout life. We live in an era of technologic dynamism, where information means power. The organizations which are strategically oriented towards the individual knowledge of their customers, of their needs, the large...

Consumer guilt is a feeling which results from one’s recognition of having failed to achieve or violated internalized personal or social moral standards in the context of consumption. The present study aims to contribute to current knowledge of consumer guilt by offering a comprehensive...

Se trata de presentar la etapa cualitativa de un procedimiento para determinar el ValorPercibido por el Cliente (VPC) de un producto industrial. El resultado de este estudio es ladeterminación de los atributos que los usuarios finales tienen en cuenta para seleccionar susproveedores. El examen...

Este artículo presenta los resultados de una investigación cualitativa que pretendecomprender cómo es el comportamiento del consumidor adolescente y su relación con lamoda en el ambiente de los centros comerciales. Específicamente, se describe el uso delvestuario por parte del adolescente...

This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ‘emotional’ and‘rational’ consumer’s responses. The primary qualitative data was collected by indepthinterview methodology...

El artículo considera las transacciones a plazo sobre electricidad que los agentes del mercado eléctrico en Colombia, en sus diferentes segmentos, hacen por medio de contratos forward, con el fin de asegurar el precio de compra/venta. El comportamiento aleatorio de los precios y las cantidades...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...

The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between...