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Gender differences in mall shopping:a study of shopping behaviour of an emerging nation

Sohail, M. Sadiq - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 36-46

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

Persistent link: https://www.econbiz.de/10011274634

DISCRIMINATOR CREDIBILITY DIMENSIONS OF AN ONLINE ACQUISITION WEBSITE – AN ANALYSIS OF AN INTERNATIONAL CONSTRUCT ON A SPECIFIC ROMANIAN TARGET

TUGULEA, Oana - In: CES Working Papers 6(3) (2014) September, pp. 103-116

The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between...

Persistent link: https://www.econbiz.de/10011255187

Aspects and Importance of Digital Media in Pakistan

Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...

Persistent link: https://www.econbiz.de/10011259955

DIMENSIONALIDAD DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL PERCIBIDA Y SUS EFECTOS SOBRE LA IMAGEN Y LA REPUTACIÓN: UNA APROXIMACIÓN DESDE EL MODELO DE

HERRERA, ALEJANDRO ALVARADO; DÍAZ, MARÍA WALESSKA … - In: ESTUDIOS GERENCIALES (2008)

La literatura de marketing sugiere que las acciones y programas de responsabilidad social empresarial podrían mejorar la imagen y la reputación de las empresas ante los ojos de sus consumidores y ser una importante fuente de ventaja competitiva para las mismas. Sin embargo, poco se sabe acerca...

Persistent link: https://www.econbiz.de/10005263122

Service quality dimensions as predictors of customer loyalty in mobile payment services : moderating effect of gender

Liana, Pamela John; Jaensson, Jan-Erik; Mmari, Goodluck - In: Future Business Journal 9 (2023) 1, pp. 1-15

the provision of quality service in terms of subscription numbers. However, little explains the impacts of these dynamics …. Drawing up the service quality model, theory of planned behaviour (TPB) and customer loyalty model, the study examined the … influence of service quality, technical quality (TQ), functional quality (FQ), and reputational quality (RQ) on customer loyalty …

Persistent link: https://www.econbiz.de/10014505891

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan

Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2011

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...

Persistent link: https://www.econbiz.de/10009372498

Consumer Guilt: A Model of Its Antecedents and Consequences

DEDEOGLU, Ayla OZHAN; KAZANCOGLU, Ipek - In: Ege Academic Review 12 (2012) 1, pp. 9-22

Consumer guilt is a feeling which results from one’s recognition of having failed to achieve or violated internalized personal or social moral standards in the context of consumption. The present study aims to contribute to current knowledge of consumer guilt by offering a comprehensive...

Persistent link: https://www.econbiz.de/10009416838

Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab

Gautam, Raj Kumar - In: International Review of Management and Marketing 2 (2012) 1, pp. 43-51

Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of...

Persistent link: https://www.econbiz.de/10009492689

Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand

Putthiwanit, Chutinon - In: International Review of Management and Marketing 2 (2012) 2, pp. 92-98

With almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three...

Persistent link: https://www.econbiz.de/10010548971

Discourses of Motherhood and Consumption Practices of Turkish Mothers

Özhan Dedeoğlu, Ayla - In: Business and Economics Research Journal 1 (2010) 3, pp. 1-1

Being primarily responsible of conducting logistical and emotional work of child-rearing, mothers have agency in formation of the child’s future identity, cultural values and dispositions, and serve as role models, sources of social pressure, and interpersonal support. This article aims to...

Persistent link: https://www.econbiz.de/10008691703