With almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three...

Flow is a construct imported in marketing research from social sciences in order to examine consumer behavior in the online medium. The construct describes a state of deep involvement in a challenging activity, most frequently characterized by high levels of enjoyment, control and concentration....

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...

Consumer guilt is a feeling which results from one’s recognition of having failed to achieve or violated internalized personal or social moral standards in the context of consumption. The present study aims to contribute to current knowledge of consumer guilt by offering a comprehensive...

Son on yildir pazarlamacilar, degisen pazar kosullari ve tuketici ihtiyaclari nedeniyle tuketicilerle daha cabuk ve daha hizli iletisim kurmak icin degisik pazarlama teknikleri arayisina girmislerdir. Bunun neticesinde dogrudan pazarlama genis bir kullanim alani bulmustur. Internet’in en...

Consumer acculturation refers to socialization process in which an immigrant learns the consumption related behaviors and values of the host culture and integrate them with their original culture. The present study aims to contribute to the literature by studying consumer acculturation of...

Turk tekstil ve hazir giyim sektoru bilindigi gibi Turk ekonomisinin lokomotif sektorlerinden birisi konumundadir. Gayri safi milli hasilanin (GSMH) %10’u, imalat sanayii istihdaminin %20’si, toplam istihdamin %4’u, ihracatin %33’u ve toplam yatirimlarin %20’si tekstil ve hazir giyim...

Sirketlerin sadece kendilerine fayda saglayan bir kurum olmaktan ziyade topluma faydali kuruluslar olmalari gerektigi yaklasimi son donemde one cikmaktadir. Sosyal sorumluluk kapsaminda degerlendirilebilecek bir cok faaliyet icerisinde firmalarin cevre dostu uygulamalari artmaktadir. Bu baglamda...

Calismada hedonik tuketim nedenleri ve Gonullu Sade Yasam Tarzi arasindaki iliskiler ve bu iki olgu acisindan tuketicilerin sosyo demografik ozelliklerinin belirlenmesi amaclanmistir. Bu amacla hedonik tuketim nedenleri ve gonullu sade yasam tarzi olcekleri kullanilarak Izmir ilinde kota...