Galloway, Les; Ho, Sam - In: Training for Quality 4 (1996) 1, pp. 20-26
Defining “quality” can be confusing. There are numerous possible interpretations, especially in the service sector …. Despite this, quality is seen as a major factor in customer acquisition and retention. Describes a model of service quality … expectations include a higher and more consistent perceived quality by customers, and, very probably, a greater level of job …