Objective - The purpose of this study was to determine the effect of Online Relationship Marketing on customer loyalty which was examined from the perspective of signalling theory in the banking sector.Methodology/Technique - Signalling theory is used to identify the tendency of companies to...

Objective - The primary aim of the paper is to investigate the impact of culture on impulse buying behavior for an emerging nation, Bangladesh.Methodology/Technique - After conducting a detailed literature review, a questionnaire survey was developed. Using a non-probabilistic snowball sampling,...

Objective - SMEs often fail to market their business and their green marketing initiatives effectively. This paper assesses how the promotion of green social media marketing could provide a possible solution to SMEs failed marketing efforts within the metropoles of Nelson Mandela Bay and Buffalo...

Objective - This paper investigates the effect of satisfaction, product consumption, values on the brand commitment, and switching behaviour of Gen Z in the Indonesian smartphone industry. The study focuses on the potential of this generation as a big smartphone market in Indonesia. The...

Objective - Based on the theory of planned behaviour, this study empirically investigated and significantly validated the relationship among hedonistic buying orientation, utilitarian buying orientation, pro-environmental orientation. and willingness to patronise green...

A potential buyer visits on a web store searches there for the expected product and puts them into a virtual shopping cart, but leaves the virtual cart without buying, this withdrawal behavior (leaving without buying) exhibited by the visitor at the flag end of the sales funnel stage is called...

Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is known about the cultural and institutional settings that enable this link. We meta-analyze how and why different CBR constructs (e.g. love, identification) drive loyalty better in...

Drawing from psychological ownership and linguistics theories, we show that compared to a non-possessive brand name, a possessive brand name leads to more favorable brand evaluations and purchase intentions, which is mediated by greater attributions of identity-relevant brand attributes and...