Högström, Claes; Rosner, Marina; Gustafsson, Anders - In: Marketing Intelligence & Planning 28 (2010) 4, pp. 385-402
Purpose – The aim of this paper is to understand the differences across various quality dimensions and how these … contribute to experienced quality and satisfaction among users. Design/methodology/approach – The study applies the Kano model of … attractive quality to a destination (in this case a snowpark). The fact that the Kano model was used means that a quantitative …