Le imprese manifatturiere sono chiamate a rinnovare la propria offerta attraverso un più esplicito investimento nel marketing come funzione in grado di costruire relazioni interattive con i clienti e supportare l’innovazione simbolica e la proposta di nuovi significati da veicolare al...

Purpose: This paper aims to provide a snapshot of various countries’ contributions to value produced along global value chains (GVCs). It focusses on manufacturing activities and their evolution over time, in the context of GVC regionalisation. Design/methodology/approach: The Trade in Value...

Purpose: The purpose of this paper is to analyze how important is co-location of R&D and production for firms originated from high-cost countries and to provide evidence of the relationship between the different strategies of location choices and co-location. Design/methodology/approach: In...

Many scholars underline the significance of clusters for knowledge spillovers and related benefits in terms of innovation and firm competitiveness. The Industry 4.0 technological scenario emphasizes dispersed technologically interconnected activities and distributed knowledge management...

Purpose: The use of modern technologies of the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation. In this context, this paper aims to explore whether or not using these technologies impacts customer...

Purpose – The purpose of this paper is to understand whether and how specific capabilities at the firm level can sustain firms during the process of international expansion in emerging markets (EMs). Design/methodology/approach – A quantitative study was carried out, and the authors analyzed...

Purpose – The purpose of this paper is to compare supply network strategies of district firms (from now on ID) and non‐district (non‐ID) firms with the aim of outlining emerging strategies as well as identifying similarities and differences between business models....