Lica, Denada; Di Maria, Eleonora; De Marchi, Valentina - In: Journal of Fashion Marketing and Management: An … 25 (2020) 1, pp. 133-152
Purpose: The purpose of this paper is to analyze how important is co-location of R&D and production for firms originated from high-cost countries and to provide evidence of the relationship between the different strategies of location choices and co-location. Design/methodology/approach: In...