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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327

Persistent link: https://www.econbiz.de/10010362890

Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding

Turan, Ceyda Paydas - In: Journal of business research : JBR 149 (2022), pp. 615-629

Persistent link: https://www.econbiz.de/10013325659

Cobranding : eine theoretische und empirische Untersuchung der Effekte von positiven und negativen Ereignissen auf den Markenwert der beteiligten Partner

Wolframm, Christiane - 2014 - 1. Aufl.

Persistent link: https://www.econbiz.de/10010474565

Climate Change, Agriculture, Poverty and Livelihoods: A Status Report

Ninan, K N; Bedamatta, Satyasiba - eSocialSciences - 2013

This paper assesses the impact of climate change on Indian agriculture covering a cross section of crops, seasons and regions based on existing literature. The study notes that the impact of climate change will vary across crops, regions and climate change scenarios. [ISEC Working Paper 277]....

Persistent link: https://www.econbiz.de/10010945247

The roles of national quality infrastructure toward the sustainable production of biofuels in Africa

Goncalves, Jorge - In: African Journal of Economic and Sustainable Development 1 (2012) 2, pp. 131-145

The production of biofuels is increasingly regarded as an opportunity for African countries to attain various development goals. Yet, there are risks associated with it, namely concerning food security, emissions of GHG, and the sustainability of eco-systems. Addressing these requires an...

Persistent link: https://www.econbiz.de/10010670308

Eco-systems for young digital innovators

Veugelers, Reinhilde - In: The journal of technology transfer 43 (2018) 6, pp. 1449-1465

Persistent link: https://www.econbiz.de/10011942744

The viable system perspective of actors in eco-systems

Polese, Francesco; Carrubbo, Luca; Bruni, Roberto; … - In: The TQM journal : the international review of … 29 (2017) 6, pp. 783-799

Persistent link: https://www.econbiz.de/10011804561

Climate change and the premises for a new society

Amdekar, Shachi; Singh, Ajit - In: The economic and labour relations review : ELRR 25 (2014) 4, pp. 563-573

Persistent link: https://www.econbiz.de/10010483121

Co-creation in coworking-spaces : boundary conditions of diversity

Goermar, Lars; Barwinski, Roman W.; Bouncken, Ricarda B.; … - In: Knowledge management research & practice : KMRP ; an … 19 (2021) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10012497641

A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo transportation : a multiple case study

Tessmann, Ruben; Elbert, Ralf - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 1843-1875

Persistent link: https://www.econbiz.de/10013556679