Narteh, Bedman; Odoom, Raphael; Braimah, Mahama; Buame, … - In: Journal of Product & Brand Management 21 (2012) 7, pp. 516-528
seeks to hypothesize that consumers of automobiles make their purchases based on a multiplicity of factors. Design … influencing consumers' purchase decision of automobiles from the study will be significant to automobile manufacturers and dealers …