This thesis explores means of restoring profitability to the airline industry bycultivating intrinsically motivated brand loyalty between passengers and airlinesin today’s fragile environment. The air transport industry is caught up intraditional transaction-based strategies. Airlines rely on...

Fully flexible business class and “full economy” airline tickets are aimed at meeting the needs of business travellers whose travel requirements may change after a ticket is purchased. The provision of these products has implications for airlines’ revenue management systems, which may lead...

A number of EU low-cost airlines have reported their success in attracting business travellers on some of their routes. Recent research shows that business travellers working for small companies are more willing to trade in-flight service, frequency and FFP points for lower fares than those...

The globalisation and deregulation in the air transport industry has resulted in a rapidand massive increase in competition. As a consequence, major airlines around theworld have responded by forming strategic global alliances in order to be able tocompete effectively on a global basis. Airline...

We examine the ‘low cost' airline sector in the Middle East and North Africa (MENA) and develop a number of indicators of growth potential for the sector. We also discuss the role of ‘open skies' air service agreements and examine the characteristics and business models of MENA-based...