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Online promotion and its influence on destination awareness and loyalty in the tourism industry

Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a...

Persistent link: https://www.econbiz.de/10009756870

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

Persistent link: https://www.econbiz.de/10010358724

Online customer service and retail type-product congruence

Suryandari, Retno Tanding; Paswan, Audhesh K. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 69-76

Persistent link: https://www.econbiz.de/10010233537

Building trust online : interactions among trust building mechanisms

Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445

Persistent link: https://www.econbiz.de/10010243594

Effects of perceived interactivity and web organization on user attitudes

Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10010376562

Key drivers of services website loyalty

Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475

Persistent link: https://www.econbiz.de/10010379358

Doing e-business in France : drivers of online trust in business-to-consumer websites

Bartikowski, Boris; Singh, Nitish - In: Global business and organizational excellence : a … 33 (2013/14) 4, pp. 28-36

Persistent link: https://www.econbiz.de/10010381544

How customers respond to the assistive intent of an E-retailer?

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389

Persistent link: https://www.econbiz.de/10010384614

Consumers' preference fit and ability to express preferences in the use of online mass customization

Moon, Heekang; Lee, Hyun-hwa - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 124-143

Persistent link: https://www.econbiz.de/10010387376

A test of two models of value creation in virtual communities

Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292

Persistent link: https://www.econbiz.de/10010195893