Social networks are increasingly exploited for marketing purposes. The innovativeness and specifics of this communication tool have opened up excellent opportunities for trade brands to have exposure to a wide group of consumers. These potentials were swiftly discerned by marketers so that the...

In contemporary Poland – which followed the other developed countries – the advanced concepts of the society development draw particular attention. The first references, in the socio-economic-political context, to corporate social responsibility (CSR) and activity based on its assumptions...

The Erasmus programme has made a significant contribution to mobility in European higher education, enabling almost 3 million students and 300,000 academic staff to be mobile within the borders of Europe since 1987. In the paper, we deal with Erasmus mobility flows, in particular Erasmus Student...

SME leaders face specific tasks generated by challenges of our time. As a result organizations are to move towards professionalized operation driven by succession. The aim of the authors is to examine the change in size of Hungarian SMEs which experienced one of the succession types. The main...

Service Oriented Architecture (SOA) has become a foundation for service development and for Software-as-a-Service. Essential part of SOA is SOA Governance. This article focuses on the definition of a comprehensive SOA governance model. The SOA governance model addresses service governance,...

In dynamic market environment, distribution channels, marketing activities, diversification strategies, and food quality are increasingly important. Innovation in social networking media has revolutionized the world in 21st Century. Social networking media presents potentially opportunities for...

The study shows the evaluation of the conducted research and analysis regarding the methodology and case study of Business Intelligence application tools as part of the co-operation between science and organizations. As an example of Business Intelligence proficiency there are chose two...

The aim of this paper is to analyze the labor market of the musicians in the Archdiocese of Guadalajara, from the resource-based view. It begins with question of what it means to be a musician in Mexican society. The research method used is to review literature in the cultural and labor field....

Contemporary companies can not learn by solely and build their innovative capabilities relying only on own knowledge resources. They ought to draw on outside and also foreign sources of knowledge and learn from partners (suppliers, consumers), and competitors during innovation processes...

In our research-project we are developing a duo-mining method (common evaluation of the results from text and data mining), what could extend the traditional measurement systems about the countries in the world. With our methodology we want to sophisticate such world country indexes like the...