The adjustment between supply and demand was characterized in mass retailing by the display of an exhaustive, competitive and comparable offering of products with clearly-defined and visible characteristics. Adjustment between this supply and demand was framed by an irregular, indirect,...

The aim of the article is to study the impact of electronic commerce on the urban organization of commercial activities. Despite of the weak level of the present development of e-commerce, significant transformations are expected. Generally confined to on line sales, electronic commerce is here...

From economic theory, it is known that consumer loyalty schemes can have lock-in effects resulting in entry barriers and higher prices. This paper concerns consumer loyalty schemes where the main issue is to test the hypothesis that loyalty scheme membership affects the choice of food retailer....

Il premio di prezzo è solo una componente, non marginale, sicuramente la più caratteristica e facilmente comunicabile, ma certamente non decisiva nel modello Fair Trade. L’avere incentrato l’attenzione su questo specifico aspetto del meccanismo complessivo ha nascosto altri aspetti più...

Market orientation is positively associated with performance of dealers in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of market orientation strategies and performance of customer services on customer acquisition,...

This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search...

This paper estimates the relationship between the choice of website and the characteristics of the individual making this choice. What explain consumer website choice and is this consumer loyal to the same website? This paper approaches this question by modelling individual’s website...