DUBOIS, Bernard; LAURENT, Gilles; CZELLAR, Sandor - HEC Paris (École des Hautes Études Commerciales) - 2001
The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on...