Presents a detailed analysis of marketers' education levels, experience and language skills carried out among French, German, Italian, Swedish and British companies. Investigates whether the characteristics and qualities of export managers are significant factors in the implementation of...

Profiles the changing face of the UK automobile market 1978‐80. Examines the changing fortunes of the four major British producers – BL, Ford, Vauxhall and Talbot – in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods used...

Investigates, following a recent survey, the product image of UK goods among a sample of French retail managers. States that results of the survey were uncomplimentary to UK products with regard to technological sophistication and quality. Examines through a further survey the stereotypes as...

Exporters are encouraged to “sell delivered”. An analysis of survey data on the terms of delivery on exports and imports used by French, German and British companies is presented. It is concluded that many firms prefer non‐delivered terms. The effects of changing to delivered terms are...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...