Chen, Xiaoye; Huang, Rong; Yang, Zhiyong; Dube, Laurette - In: European Journal of Marketing 52 (2018) 7/8, pp. 1358-1386
Purpose: This paper aims to investigate the impact of different types of corporate social responsibility (CSR; i.e. value-creating CSR, promotional CSR and philanthropic CSR) on consumer responses and the moderating role of corporate competence. Design/methodology/approach: The authors tested...