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The impact of internal marketing on employee satisfaction in the Vietnamese telecommunication industry

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Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...

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Human resource management's marketing approach and its contribution towards employee-satisfaction

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The impact of internal marketing on employee satisfaction in the Vietnamese telecommunication industry

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Relationship between employees engagement and satisfaction at ideal fasterner India private limited

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Incorporating human resource management initiatives into customer services : empirical evidence from Chinese manufacturing firms

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A study on employee retention at Volex Interconnect India (Private) Limited Neelangarai, Chennai

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