Showing 121 - 130 of 2,907
This paper examines the views of key decision-makers in the convention industry as part of a CRC for Sustainable Tourism research project. In particular, it examines the relationships between the main participants, the key factors for a successful convention and the emerging trends within the...
Persistent link: https://www.econbiz.de/10009478006
Many destinations are now using special events as integral components of their marketing strategies. The aim of this study was to explore how attendance at a special event might impact perceptions of the host destination. Using a case study approach, this research explored the nexus between...
Persistent link: https://www.econbiz.de/10009478007
The business events sector is recognised as a high-yield component of the tourism industry with direct connections to other key areas such as trade, foreign affairs, education, science, training and communications. It has great potential for further expansion. A major study on Australia’s...
Persistent link: https://www.econbiz.de/10009478008
There is much evidence in the literature that small business growth has long been regarded as critically important for the economy and for employment growth. This paper focuses initially on an analysis of tbe impediments to business growth identified from the survey responses of small businesses...
Persistent link: https://www.econbiz.de/10009478024
Smart State is a Queensland Government initiative that recognises the central role of knowledge-based economic growth. In this context, the management of intellectual property (IP) within Queensland and Australian government research and development agencies has changed dramatically over recent...
Persistent link: https://www.econbiz.de/10009478025
The rapid growth in the size and nature of ‘non-standard’ work arrangements (such as co-employment) has raised questions about their effect on the commitment and loyalty of the workers concerned. While maintaining and encouraging employee commitment is a core human resource management...
Persistent link: https://www.econbiz.de/10009478029
Technology is one of the critical factors in deciding whether technology intensive firms are able to succeed in gaining sustainable economic growth in a highly competitive market. In order to realise sustainable development, it is very important to achieve technological competitiveness. This...
Persistent link: https://www.econbiz.de/10009478044
This paper examines the development of a model to assist small businesses in their online Business-to-Consumer (B2C) interactions with customers, predominantly in relation to determining website content that matches overall business strategy. The model was developed to assist small business...
Persistent link: https://www.econbiz.de/10009478047
The knowledge era may give rise to a new world of chaos if marketing perceptions do not move away from the “zeitgeist whirlpool”. The “zeitgeist whirlpool” ideology illustrates the position of marketers trapped in the flowing current of marketing approach invented by the Baby Boomers, to...
Persistent link: https://www.econbiz.de/10009478049
Purpose – To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers’ beliefs and purchase intentions. Design/methodology/approach – A review of 96 published studies, discussions and commentaries, with...
Persistent link: https://www.econbiz.de/10009478052